Communications Concept and Strategy
AMP will develop a communications strategy in close collaboration with the executive and governing boards of your association. The first step is to identify the target audience and develop defined and measurable communications goals. While the core target group of most associations is its existing member base, potential members, governmental bodies, patients or even the wider public can also be reached.
In addition to communicating practical benefits such as training and professional development, AMP has longstanding experience in promoting medical associations as a hub of social interaction and scientific discourse within a specialty.
We help our clients choose the most appropriate media-mix from the multiple online and offline communications tools available, including brochures, newsletters, advertisements, websites, events and congresses. While the range of possibilities is vast, AMP never loses focus on the central goal – to communicate a consistent and enduring brand identity for your medical association.